While the black won’t be to everyone’s taste, I think they look very sleek and super modern.īecause they look so different from a typical set of clubs, you can expect to get some attention on the course.Īnd once you tell them what they are? Expect some follow-up questions. Upon pulling the clubs out of the box, the first thing I noticed? In 2022, they released a matte silver style as well that looks more like a traditional golf club. When Stix first launched they only came in a matte black, which is their signature look. I got the full set of Stix Golf Clubs, including the Stix bag, which I’ll talk more about in a little bit. How did they fare? Should you buy them? Let’s find out. I’ve now played with the entire Stix set for multiple rounds and multiple range sessions. For around $1k you can get an entire set of clubs that are actually decent.Īnd in this Stix golf review, I’m going to break it all down for you. You buy clubs from a well-known brand that will often cost you upwards of $2k or more to get fully outfitted.It doesn’t take long before you realize they suck, and you end up spending more money quickly thereafter on better clubs. You buy the beginner set from say, Costco, for a few hundred bucks.Historically in golf, you’ve mostly had two options: But it’s a tall order and I’ve been highly skeptical. Stix Golf is a direct-to-consumer brand that says it makes “high-quality golf clubs with a premium feel for a fair price.”Įssentially Stix is selling golf clubs that they claim offer performance that’s on par with all of the big-name brands, for half the price.Īnyone that can pull that off is going to do very well. It gets harder each time to double it, so we’ll get a little more conservative, but we love the challenge.Over the last five years, we’ve seen an explosion in direct-to-consumer brands both in and outside of the golf world.Ĭompanies are starting to embrace the idea that you don’t need a middleman (who will take 50% of your profits) to sell consumer goods.Īnd perhaps most interesting of all? Stix for golf clubs. “We’ve seen 100% growth quarter over quarter all year. “I set crazy goals and my team has hit them,” Coyne said. Indeed, it’s already been an eventful first year for Stix and Coyne, who acknowledges he had big expectations from the start. founder Gabe Coyne said they're also trying to activate people who typically don't buy golf clubs or perhaps haven't made a purchase in years. Stix isn't just looking to steal market share from existing golf equipment companies, company. There have been ongoing talks with several retailers – both general and sports – about placing product in stores and Coyne sees opportunity for connecting to Stix’s prime 18-to-30 age demographic more broadly. and Australia) and beyond its original direct-to-consumer model. (running pilot programs in Canada, the U.K. “We also want to put a GPS tile on every shipping container that’s out and about, because of everything that’s going on,” Coyne said.Īs for future growth, Stix is looking outside the U.S. He “climbed back in a cave” and created software that tracks the process from the original purchase to the shipment from the supplier and tells customers what their estimated shipping times are. Supply chain problems have plagued most of the major golf equipment brands, with a lack of existing inventory, constraints on overseas manufacturing, shipping backlogs, labor issues, and a general shortage of many raw materials.įaced with shipping cancelations, delivery issues and an internal consumer communications challenge, Coyne turned to his roots. That’s our big hurdle right now: get ahead on inventory so we can ship stuff to people the next day.” We promised things that were promised to us, and then things became moving targets so we got a lot of fall-off. “But even that’s been a challenge because we’ve overproduced demand, and then underdelivered on our shipping timing estimates. And nobody knows about us unless we tell them about us,” said Coyne, who’s built an impactful social reach on a number of major digital platforms. With larger companies, they have to keep up with what’s already been there, but we have to pace our demand a little bit. “As a new company, we kind of control the demand. So, it’s a been a crazy year of learning. “A year in, we’ve bounced through a couple different suppliers, and figured out a lot of things with air freight versus sea freight. “We’re still trying to figure out what’s real,” Coyne said. Even so, this year of growth and opportunity for a newcomer in the golf equipment space has also been one of change and challenges. Stix GolfĮntering the holiday season, Stix has seen its sales double each of the first three quarters in 2021. The Stix putter in matte black, the color scheme for the entire line of Stix clubs.
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